Perry Brill

The Master Guide to Get Optometry Medical Referrals from Primary Care Physicians, Pediatricians, Urgent Care Clincs, and other MDs

PCP (and Endocrinology) referred patients are worth far more than the typical optometry customer!   Medical referrals mean higher dollar value, repeat visits and patient loyalty.             What’s The #1 Reason Optometrists Get A Miniscule Amount of Medical Referrals From MD/DO Physicians? Most people think they are glasses and contact …

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Online Scheduler, Patient Forms, and Appointment Reminder Communication Software for Optometrists

Do you use Weave, Solutionreach, or something else for patient communications? There’s a new software player in town DOING WHAT THEY DO, BUT BETTER AND LESS EXPENSIVE (KEEP READING TO FIND OUT WHO)!!       Before you dig into this blog, I want you to ask yourself: Does my current EHR allow the following …

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Discontinued Eyewear: Where To Buy, How To Buy, and How To Sell

The reason to buy discontinued eyewear is a no brainer…PROFITS. Get a 6x+ margin compared to the traditional 3x. However, there is a stigma around selling a product that is discontinued. Opticians and doctors think it has lost its value or the quality just has immediately diminished because we put the word “discontinued” in front …

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How To Get Medical Referrals from MDs, Urgent Care, and others

   Face it, most MDs think optometrists are quacks or just the person next to Walmart or Target doing glasses and contact lens eye exams. We all know that ALL optometrists have nearly the same schooling and are qualified to treat medically. What happens is MDs refer to OMDs where the patient is typically …

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Reduce Your Admin Costs: Credit Card Processing, Payroll, Bookkeeping, Insurance

Holy smokes? When’s the last time you evaluated how much you are paying for credit card merchant processing? How about payroll? How about insurance? These bills get wayyy out of control if you are not constantly negotiating rates. It doesn’t matter what type of eyecare business you run, wholesale or patient care, you need to …

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