Managing an optometry practice is like managing a clothing department store like Nordstrom, Bloomingdales or Dillards. There’s a lot of departments and you need to be somewhat knowledgeable in all of them. When one department is slow, another one is busy. We are not selling clothing and perfume, but we do sell similar products and …

How To Be a Profit-Oriented Optometry Office Manager Read More »

I probably cleaned my room a total of 10 times in my childhood. I had a great mother, but she was not so great at making me clean. Maybe that’s why she never came upstairs because she didn’t want to see the tornado of toys and clothes in every nook and cranny.     The …

How To Declutter Your Optical Read More »

How to sell more expensive eyewear We all want to be more profitable as optometrists and opticians. We know competing with the big box online and bricks-and-mortar retailers like Americas Best and VSP-owned Vision Works is not really an option for us. Their buying power is tremendous and we just can’t sell an eye exam …

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It’s a no-brainer the receptionist may just be the most important staff member in your office. They control the appointments and they control the collection of money in most practices. When we put it this way, it kind of makes you realize this person controls your destiny, right? I strongly emphasize paying the front desk …

The Optometry Receptionist Bible—10 Things to be A Knowledgeable Receptionist Read More »

    Let’s talk about the diversity of eyewear. There are 16,000 independent optometry offices in the United States. I’m guessing 1600 of those (that’s 10%) have a healthy selection of rimless eyewear. Why so little? We guess what consumers want too often and decide for them rather than allowing them to see diversity. We …

8 Reasons To Sell Fully Rimless Drill Mount Eyewear Read More »