Perry Brill

Episode 2: 3 Millennials Explain How They Buy Glasses


Learn the inner-mindset how 3 college-educated millennial’s make purchasing decisions.

In This Episode:

[3:15] The Purchasing Patterns of Millennials

[5:40] When Do Millennials Prefer Service?

[7:45] Do Millennials prefer corporations or small businesses?

[8:32] Millennial’s perception of pricing.

[10:52] Online eyecare: yes or no?

[14:30] How To Get A Five Star Review From A Millennial.

[16:54] Do Millennials look up reviews?

[18:04] How Millannials find their health care providers.

[20:16] What your presence needs to be on social media, and how Millennials use social media in their purchases.

[26:04] How to not come off as a greedy professional.

[27:58] How Millennials choose between a chain optometry store or a small, privately owned store.

[32:58] How Millennials feel about charitable causes.

[35:16] How the country of origins effects Millennial’s purchases.

[40:20] Should you be hitting social media hard?


About The Three Millennials:

Taylor Bellus: Graduated from the University of Kansas with a degree in Strategic Communications. She has been residing on the Kansas City-Missouri side with a focus in networking and finance.

Kris Mo: Graduated from the University of Kansas with a degree in Chemical Engineering. He is currently working as a field engineer for a waters corporation while he saves money for a house.

Molly Oberstein-Allen: Graduated from the University of Oklahoma and moved to China for two years. She recently moved back in with her parents while she saves money through a period of career transition.

Episode 1: Crushing It As A Solo Doc With Dr. Allan Panzer


Learn how to create a $1 million dollar practice by putting your business hat on and following your dreams.

In This Episode:

[2:13] Dr. Panzer is motivated from his desire to provide excellent healthcare while also making a profit. 

[4:50] Learn Dr. Panzer’s biggest mistake in practice and how to avoid it.

[6:20] How optometrists can keep a positive outlook and be successful and profitable in this day and age.

[10:10] Treating practice management, and what makes a successful practice.

[13:10] How to make the right choices even in a state of shock.

[17:30] How to create work- life balance as an optometrist.

[21:30] Generate revenue as a solo practitioner in a city crowded with other optometrists: how a typical optometrist interprets revenue, and how to stop being confused about it.

[29:30] How to keep people coming back to you instead of just getting some cheap glasses.

[27:10] How to compete with the chain retailers selling things cheaper than you do.

[46:20] The vision care industry in the years to come.


About Dr. Allan Panzer:

Dr. Allan Panzer is committed to providing quality personalized eyecare. Helping children with their eye sight problems – especially those who have special needs – is one of his main priorities and interests.

He is a certified Optometric Glaucoma Specialist. Dr. Panzer also has a passion for specialty contact lenses for myopia control and has been a big advocate for orthokeratology for over a decade.

Dr. Panzer’s practice has a major emphasis on dry eye prevention and effective treatments. He is an early adopter of technology and now uses Intense Pulse Light (IPL) to help his patients find dry eye relief.

His onsite laboratory makes it fast and easy to provide all eyewear needs and there are literally hundreds of frame styles to choose from in every price range — from very serviceable to the latest high fashions.

He recognizes that we all live in a fast-paced environment with busy lifestyles and schedules, so he works hard to make sure that all patients receive personal attention in a timely manner and that his staff is always friendly, knowledgeable and well-trained.



Connect With Dr. Panzer:

HoustonDryEyeClinic.com

3dna

Have you ever wanted to design your own eyewear for patients? Now, you can! Using 3D facial scanning software and the 3DNA eyewear studio applicated, design is just a few mouse clicks away.