Selling Spectacle Lenses Through Show-And-Tell Selling eyewear is a visual selling process. People choose with their eyes. Patients want to experience the feeling of a hands-on approach to designing their eyewear. Make A Professional Recommendation You know that feeling when you go to your favorite 5-star restaurant and after 5 minutes of staring at the …
Get a behind the scenes look into the creation of eyewear in factories, along with consumers’ reactions to purchasing frames online, the omni-channel approach Ditto is developing, and so much more. In This Episode: [2:55] The Hundert family tradition of eyewear. [7:08] Key pearls from working in an eyewear factory in China. [10:40] Kevin’s life …
Episode 15: Virtual Try-On Eyewear and E-Commerce Opportunities with Kevin Hundert Read More ยป
In This Episode: [2:45] Dr. Super And Dr. Mendelson’s Backgrounds in Optometry [4:40] What Is Telemedicine? [7:30] How To Deal With The Wasted Time In Going To The Office [9:15] Why A Telemedicine Model Is A Workable Plan To Provide Adequate Healthcare [11:25] How The Process Of Telemedicine Works [18:20] How To Create The Telemedicine …
Learn about the world of online eyewear and the benefits you can find there. In This Episode: [3:35] How David Was Introduced To The Optical Industry [6:00] What Changed David’s Mindset About Where Eyewear Was Going [10:55] Upholding The Relationships Your Clients Want [13:40] What’s More Important, The Brand Or The Experience? [18:25] The David …
Episode 12: Bridging The Bricks & Clicks Eyewear Gap With David Barton Read More ยป
Learn everything you need to know about 3DNA and how to take advantage of modern practices in optometry and optical. In This Episode: [3:30] Dennis’s Reasoning For Moving To Hong Kong [5:20] Dennis’s Journey In The Optical Industry [11:10] The Development of Chemistrie Clips [18:20] The Long Term Strategy For Opticals To Be Successful [21:00] …
Episode 9: Dennis Zelazowski, Inventor of Chemistrie Clips and Co-Founder 3DNA Eyewear Read More ยป
Learn everything from what makes a successful dry eye clinic to the future of dry eye in optometry with the help of Dr. Art Epstein. In This Episode: [4:10] What Makes A Successful Dry Eye Clinic [10:50] How To Incorporate Dry Eye Care The Smart Way [17:40] How To Get The Message Out So Patients …
Episode 8: Dry Eye Exposed With Dr. Art Epstein Read More ยป
Learn the truths of frame representatives, the secrets of the sales process, and how to improve performance in optical. In This Episode: [1:05] The Start Of Misty’s Optical Journey [3:45] The Definition Of A Frame Representative [4:35] How To Not Waste Your Time As A Frame Representative [10:20] How To Know What Style Is Right …
Episode 7: Life Of A Frame Rep With Misty Tusing Read More ยป
Discover the best practices of private equity and all the steps you need to take to achieve success with private equity. In This Episode: [3:50] Where Jason Got His Start In The Optical Industry [5:30] What’s Going On In The Market That Has Set The Scene For Private Equity, And What Is Private Equity? [7:30] …
Episode 6: Understanding Private Equity With Jason Preator Read More ยป
Behind the scenes story about North America’s largest regional independent eyewear event and secret optical tips.ย In This Episode: [3:35] The beginnings of the Eyewear After Party and its founders. [6:05] The evolution of the Eyewear After Party. [7:45] The independent eyewear movement, and what it means for you. [9:20] Frame polishing and the many …
Episode 5: The Eyewear Buying Event of the Future Read More ยป
Hear about the origins of Italian eyewear manufacturing and also 3D facial scanned eyewear of the future.ย In This Episode: [0:50] The birthplace of Italian eyewear. [3:05] Entering the frame world as an entrepreneur. [6:50] What sets Italian eyewear apart. [11:00] The necessity of knowing the history of your frame. [13:10] The differences between policies …
Episode 4: Italian Eyewear Manufacturing and 3D Scanned Eyewear Read More ยป
Tune into Eyetrepreneur: The Podcast for Wizards of Eyes weekly. Your one-stop 100% independent resource for eyecare inspiration, innovation and entrepreneurship.
