Cash Only Specialty Contact Lens Practice | Dr. Stephanie Woo

On this special episode we talked to Dr. Stephanie Woo on how to open a cash only specialty contact lens practice, no insurance, no primary care and no optical. All that and more in this episode of Eyetrepreneur.

In This Episode:

[4:26] Who is Dr. Stephanie Woo?
[12:42] What happened to her old practice?
[15:39] Handling leads.
[20:33] Fee discussion.
[22:23] Initial evaluation.
[25:34] Her marketing.
[29:20] Other practices response.
[33:25] Key performance indicator.
[36:37] Her equipment.
[41:21] Office layout.
[57:35] Payment plan.
[59:02] Handling price shoppers.
[1:01] Handling transference.

About The Guest:

Dr. Stephanie L. Woo was born and raised in Lake Havasu City, AZ. She graduated Magna Cum Laude from the University of Arizona with a degree in Biology Science Education. She graduated with honors from the Southern California College of Optometry. She completed a Cornea and Contact Lens Residency at the University of Missouri, St. Louis, where she was trained to fit highly irregular corneas.


She was the recipient of the Gas Permeable Lens Institute Award for Clinical Excellence and also the John R. Griffin Award for Excellence in Vision Therapy. Dr. Woo is a Fellow of the American Academy of Optometry and a Fellow of the Scleral Lens Society.


She authored the Gas Permeable Lens Expert column in Review of Contact Lenses. She is a frequent author to several professional publications including Contact Lens Spectrum, Contact Lens and Cornea section of the American Optometric Association, Review of Cornea and Contact Lenses, and Review of Optometric Business.


She is an active GPLI advisory board member. Dr. Woo is a Past President of the Scleral Lens Education Society, a non-profit organization committed to teaching the art and science of scleral lenses to practitioners.

Dr. Woo is an adjunct professor at Midwestern University. Dr. Woo enjoys lecturing around the world on the subject of contact lenses and anterior segment ocular disease.


Dr. Woo owns the Contact Lens Institute of Nevada, a clinic dedicated entirely to custom contact lenses.  The Contact Lens Institute offers revolutionary technology such as the EyePrintProsthetic and sMap scleral topography to assist in complex clinical cases.

In her spare time, Dr. Woo is an avid wine collector and is a Level 2 WSET Sommelier.





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