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The Optometry Receptionist Bible—10 Things to be A Knowledgeable Receptionist

It’s a no-brainer the receptionist may just be the most important staff member in your office. They control the appointments and they control the collection of money in most practices. When we put it this way, it kind of makes you realize this person controls your destiny, right? I strongly emphasize paying the front desk …

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9 Reasons to Use Private Label Spectacle Lenses and Independent Laboratories

  9 Reasons to Use Private Label Spectacle Lenses and Independent Laboratories   Private label is nothing new. It’s likely you have visited your local grocery store and bought some potato chips. That product was likely produced by Lays chips without you knowing it. For the cost difference, we’re sure the chips tasted finger-lickin’ good. …

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12 Reasons Your Optometry Practice Should Sell Glasses Online Using Optify E-Commerce Software

  1. You don’t decide what patients want, they do   Facts are facts, people shop online. I know many of us eyecare professionals got super upset when Warby Parker came to market and made a ruckus. However, what they did was make eyewear cool again. They started the movement that eyewear can be accessible …

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September 17 @ 8PM Eastern