Here’s another round of practice improvement tips. You need to put your head down, grind hard, sharpen that saw, yeehaw! These are things you can do right now to generate revenue in your practice. These tips will help you improve your practice’s public appearance and prove yourself as an elite location for eyewear, contacts, medical, …
We have doers in life, and we have sayers. Doers are the people who get off their asses and get shit done. It’s pretty simple. They say, “Hey, I’m going to wash the car,” and then wash the car. Sayers say, “Hey, thinking about washing the car,” then four weeks go by and they finally …
10 Action Items to Improve Your Optometry Practice Read More »
How did Japan end up making eyewear? Production of eyewear in Japan was traditionally done in Tokyo and Osaka. Fukui, now the primary eyewear production center in Japan, is on the west coast, the “backside” of Japan (as is Niigata, where we are located as well). The backside of Japan was very isolated …
Japanese Eyewear Manufacturing: Everything You Need To Know from Start to Finish Read More »
I used to think that women were the sole drama creators in the workplace, but boy is that far from the truth…and yes, pun intended. It doesn’t matter if you have an office full of women or an office full of men. An unhealthy work environment boils down to the maturity level of your …
Preventing A Toxic Workplace In Optometry Practices Read More »
PCP (and Endocrinology) referred patients are worth far more than the typical optometry customer! Medical referrals mean higher dollar value, repeat visits and patient loyalty. What’s The #1 Reason Optometrists Get A Miniscule Amount of Medical Referrals From MD/DO Physicians? Most people think they are glasses and contact …
There’s a major trend in the optometry and optical world to drop manufacturers like Luxottica, Safilo, Kering, Marchon, De Rigo REM, and more who make mass-market eyewear. The designs, quality, and styles just don’t excite our patients and customers anymore! People want to shop at opticals that really offer unique frames and support smaller brands …
Do you use Weave, Solutionreach, or something else for patient communications? There’s a new software player in town DOING WHAT THEY DO, BUT BETTER AND LESS EXPENSIVE (KEEP READING TO FIND OUT WHO)!! Before you dig into this blog, I want you to ask yourself: Does my current EHR allow the following all …
The reason to buy discontinued eyewear is a no brainer…PROFITS. Get a 6x+ margin compared to the traditional 3x. However, there is a stigma around selling a product that is discontinued. Opticians and doctors think it has lost its value or the quality just has immediately diminished because we put the word “discontinued” in front …
Discontinued Eyewear: Where To Buy, How To Buy, and How To Sell Read More »
Hi, my name is Erika and you have absolutely no clue who I am. I did, however, use to work at Brill Eye Center as a tech and thought that giving my perspective as an outsider could help you see what I saw…because, you know…sometimes our blinders are on when we’re used to what …
Why You Need To Hire and Train A Scribing Tech–From a Former Tech Point of View Read More »
Have you ever heard of lean theory? It’s the concept of keeping a business super lean by employing tools and software. Keep a low overhead of products and staff labor to create profitability within a business. The optometry profession has blessed us with so much technology (at affordable prices) to really operate with fewer people …
Best Software Tools for Optometry Practices in 2021 Read More »
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