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The Master Guide to Get Optometry Medical Referrals from Primary Care Physicians, Pediatricians, Urgent Care Clincs, and other MDs

PCP (and Endocrinology) referred patients are worth far more than the typical optometry customer!   Medical referrals mean higher dollar value, repeat visits and patient loyalty.             What’s The #1 Reason Optometrists Get A Miniscule Amount of Medical Referrals From MD/DO Physicians? Most people think they are glasses and contact …

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Top Ten Independent Luxury Eyewear Lines

There’s a major trend in the optometry and optical world to drop manufacturers like Luxottica, Safilo, Kering, Marchon, De Rigo REM, and more who make mass-market eyewear. The designs, quality, and styles just don’t excite our patients and customers anymore! People want to shop at opticals that really offer unique frames and support smaller brands …

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Online Scheduler, Patient Forms, and Appointment Reminder Communication Software for Optometrists

Do you use Weave, Solutionreach, or something else for patient communications? There’s a new software player in town DOING WHAT THEY DO, BUT BETTER AND LESS EXPENSIVE (KEEP READING TO FIND OUT WHO)!!       Before you dig into this blog, I want you to ask yourself: Does my current EHR allow the following …

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Discontinued Eyewear: Where To Buy, How To Buy, and How To Sell

The reason to buy discontinued eyewear is a no brainer…PROFITS. Get a 6x+ margin compared to the traditional 3x. However, there is a stigma around selling a product that is discontinued. Opticians and doctors think it has lost its value or the quality just has immediately diminished because we put the word “discontinued” in front …

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Why You Need To Hire and Train A Scribing Tech–From a Former Tech Point of View

  Hi, my name is Erika and you have absolutely no clue who I am. I did, however, use to work at Brill Eye Center as a tech and thought that giving my perspective as an outsider could help you see what I saw…because, you know…sometimes our blinders are on when we’re used to what …

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