We all heard the news, Vision Service Plan (VSP) is making yet another change to screw eyecare professionals. Most providers have not received a reimbursement increase in years…or ever. The news really is a blow. They continue to force doctors to choose lenses on their lens formulary rather than recognizing that doctors and opticians should …
Managing an optometry practice is like managing a clothing department store like Nordstrom, Bloomingdales or Dillards. There’s a lot of departments and you need to be somewhat knowledgeable in all of them. When one department is slow, another one is busy. We are not selling clothing and perfume, but we do sell similar products and …
How To Be a Profit-Oriented Optometry Office Manager Read More »
I probably cleaned my room a total of 10 times in my childhood. I had a great mother, but she was not so great at making me clean. Maybe that’s why she never came upstairs because she didn’t want to see the tornado of toys and clothes in every nook and cranny. The …
How to sell more expensive eyewear We all want to be more profitable as optometrists and opticians. We know competing with the big box online and bricks-and-mortar retailers like Americas Best and VSP-owned Vision Works is not really an option for us. Their buying power is tremendous and we just can’t sell an eye exam …
It’s a no-brainer the receptionist may just be the most important staff member in your office. They control the appointments and they control the collection of money in most practices. When we put it this way, it kind of makes you realize this person controls your destiny, right? I strongly emphasize paying the front desk …
The Optometry Receptionist Bible—10 Things to be A Knowledgeable Receptionist Read More »
Let’s talk about the diversity of eyewear. There are 16,000 independent optometry offices in the United States. I’m guessing 1600 of those (that’s 10%) have a healthy selection of rimless eyewear. Why so little? We guess what consumers want too often and decide for them rather than allowing them to see diversity. We …
8 Reasons To Sell Fully Rimless Drill Mount Eyewear Read More »
We all know that GOOD healthcare is expensive. There’s plenty of eye care places to get in-and-out in 10 minutes with 2 pairs of glasses and a free eye exam for less than $70. However, we vow to provide the best routine and medical eye care in private practice. Lately, I’ve noticed more and more …
Give your patients financial relief with payment plans Read More »
9 Reasons to Use Private Label Spectacle Lenses and Independent Laboratories Private label is nothing new. It’s likely you have visited your local grocery store and bought some potato chips. That product was likely produced by Lays chips without you knowing it. For the cost difference, we’re sure the chips tasted finger-lickin’ good. …
9 Reasons to Use Private Label Spectacle Lenses and Independent Laboratories Read More »
1. You don’t decide what patients want, they do Facts are facts, people shop online. I know many of us eyecare professionals got super upset when Warby Parker came to market and made a ruckus. However, what they did was make eyewear cool again. They started the movement that eyewear can be accessible …
Why You Should Buy An Edger and Do In-Office Finishing For Your Optical The robot that grinds lenses in your in-office laboratory is a profit generating capital piece of equipment. It might seem intimidating to learn how to program a machine to cut a pair of lenses to the exact shape of a frame …
Why You Should Buy An Edger and Do In-Office Finishing For Your Optical Read More »
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