Medical

Episode 25: Real Dry Eye Patient Confessions With Anu Chiarelli

In this episode of Eyetrepreneur, Anu Chiarelli shares her experiences as a dry eye patient. Enjoy!


In This Episode:

[3:24] How Anu was introduced to the dry eye support group she is a part of now.

[6:02] What has Anu’s eyecare experience been like?

[10:04] What is Lipiview and how does it work?

[13:22] How healthcare works in Canada versus in the US.

[16:11] What did Anu’s diagnosis look like?

[22:25] Anu’s mental state while suffering from dry eye.

[30:44] SBA24 sea buckthorn oil- what is it and how can it help?

[34:54] The ineffective treatments for dry eye.

[38:02] The lack of standardization of treatment.

[40:52] How are doctors at the collaborative treatment model in Canada?

[45:03] What to do if you’ve had dry eye and have gotten no relief.


About Anu Chiarelli:

Anu Chiarelli got introduced into the world of dry eyes when she developed symptoms in 2017. She was diagnosed soon after and is living well with the condition. Anu lives in Calgary, Canada and is married with two adult children. Professionally she has worked as a registered nurse for over thirty years with people of all ages in hospital and community settings and as a nursing instructor. With a masters degree in counseling, she has a private practice as a nurse-therapist focusing on the health of the whole person.


Important Links:

If you want to know about the SBA24 sea buckthorn oil, the Ophthalmologists Society of Finland refers to these studies: http://www.medicinreferenser.se/Membrasin.html

Here are some more articles about SBA24 sea buckthorn oil:

http://www.seabuckthornoil.com/userData/aromtech-2/IIP005_Aromtech_v5.pdf

http://www.seabuckthornoil.com/en/why-sea-buckthorn-oil/sea-buckthorn-oil-treats-dry-eyes

Ask any questions at drbrill@brilleye.com

Episode 19: Current State of Healthcare with Anesthesiologist Eric Larson, MD

In this episode of Eyetrepreneur, Dr. Eric Larson dives into the current state of the healthcare system, including the direct primary care model, business models of hospitals, and so much more.


In This Episode:

[5:42]  The Paradox Podcast

[7:06] The advantage of the direct primary care model.

[12:20] How to help people realize that they can pay with cash instead of always through insurance.

[15:10] Seeking care despite a high deductible plan.

[16:45] The business model of hospitals and what’s going on in health care consolidation.

[22:20] What happens when a patient needs more days in the hospital.

[24:30] Are we repeating history when it comes to hospitals and healthcare systems becoming more vertical?

[27:30] Efficiency in third party payers.

[43:50] Are drugs cheaper outside of the US?

[50:05] Are physicians saying enough is enough?

[56:10] Maintenance of certification.

[1:00:15] Systems that work for healthcare.


About Dr. Eric Larson:

Eric Larson, MD is a Clinical Assistant Professor of Anesthesiology at Michigan State University College of Human Medicine. Eric is in private practice and is board certified in anesthesiology where he specializes in ambulatory, preoperative acute pain, and general anesthesia. He serves as the president of the Kent County Medical Society and practices anesthesiology in a large independent single specialty group in Grand Rapids, MI.

He works in the Grand Rapids, MI area and is married to a pediatrician with whom he has three children and one foster son (now grown and soon moved out of the house).

He is the host of the popular new podcast, Paradocs. The show covers a range of topics related to medicine and the delivery system. Specifically, Dr. Larson interviews another doctor (usually) where they discuss the issues facing physicians in medicine and how it affects their practice and patients.

You can find the Paradocs on all podcast software or at his website, www.theparadocs.com.


Important Links:

The Paradocs Podcast

Episode 18: Dry Eye Master With Laura Periman, MD

In this episode of Eyetrepreneur, Laura Periman, MD shares her journey into the wonderful world of dry eye, helping patients with dry eye when they might not realize they need help, the why of dry eye, and so much more.


In This Episode:

[2:50] Dr. Laura’s journey into eyecare, and more specifically, into dry eye.

[9:15] What were dry eye symptoms back in the day, and what was the procedure to handle them?

[11:15] How to approach someone with dry eye who doesn’t know what that is and wants to wait for treatment.

[15:55] How to deal with the psychological impact of dry eye.

[20:10] The why of dry eye.

[24:05] Where to start to get into the dry eye sector.

[31:20] The next steps to take when you’re ready to treat dry eye.

[40:45] How IPL has helped Dr. Laura’s treatment of patients.

[47:15] Fitzpatrick skin typing.

[49:15] What IPL actually does, and how it effects the skin.

[56:15] How to talk about the costs of treatment with patients.

[1:02:15] Lid hygiene.

[1:05:15] The future of dry eye.


About Dr. Laura Periman:

Laura Periman, MD is a board-certified ophthalmologist, fellowship-trained cornea and refractive surgeon and Ocular Surface Disease Expert. She knew she wanted to be a doctor since the age of 12 and always seen eyes as the key defining feature of every person. Her interests in molecular biology began with winning the Terry Spies Memorial Scholarship at the Oregon Regional Primate Research Center as an undergraduate at Willamette University in Salem, OR.

Her interests in immunopathophysiology took root during her work in Research and Development at Immunex Corporation in the Molecular Biology Department prior to attending medical school at the University of Washington in Seattle, WA. During medical school, she received the Rex and Arlene Garrison Oncology Fellowship, the Western Medical Student Research Committee Award for Excellence and was elected to the honor society, Alpha Omega Alpha. Upon graduation with honors, she also received the Georgianna Kirby Award for outstanding patient dedication and compassion.

Dr Periman completed her Ophthalmology Residency as well as Cornea/Refractive Fellowship at the University of Washington in Seattle. She has nine peer reviewed publications and has written extensively on the topic of Ocular Surface Disease. Her unique and passionate perspective on OSD stems from her work in immunopathophysiology. She is an innovator and enthusiastic speaker who loves bridging the gap between basic science, clinical practice and patient compassion. Whether delivering top line care in the sacred 1:1 patient encounter or expanding awareness on the world wide impacts of Dry Eye Disease, Dr Periman thrives on contributing to the greater good.

As Director of Dry Eye Services and Clinical Research in Seattle, WA she combines her clinical care passion, scientific drive and innovative creativity to provide first class Ocular Surface Disease management.

Her specialties are: Comprehensive Dry Eye Disease Treatment, Medical Treatment of Corneal Surface Problems, and Minor external and Ocular Surface procedures.


Important Links:

Dr.  Laura’s website: DryEyeMaster.com

DryEyeDiva

Connect with Dr. Laura on Instagram, Twitter, and LinkedIn

Check out Dr.Laura’s YouTube channel

Episode 11: Ortho-K: Supercharge Your Practice With Dr. Nick Despotidis

Learn the best ways to supercharge your practice focused solely around ortho-k.


In This Episode:

[4:30] Dr. Despotidis’s Journey Into Myopia Management

[15:30] What Is Ortho-K Today?

[19:20] From Acquiring A New Patient Through The Sales Process And The Follow Up Care

[26:10] External Marketing Efforts: Yes Or No?

[34:20] Dealing With Rejection As A Part Of Business: Supercharge

[40:50] The Profitability Aspect Of Ortho-K

[48:00] Step One To Starting Myopia Management

[53:40] The Role Of Referrals

[57:40] Different Lenses For Myopia Management


About Dr. Nick Despotidis:

It was his children’s need for eyeglasses at very young ages that sparked his passion to investigate and address the growing number of children requiring eyeglasses. He’s the lead author of the book My Children Are Nearsighted Too. “Dr. D” (as his patients fondly refer to him) has been practicing optometry for over 30 years and brings a heightened level of compassion to every child in his care. He was invited to speak at TEDx AsburyPark—to share his passion, “A Childhood Disease Worth Preventing.”


Important Links:

Dr. Despotidis’s book

SuperchargeYourPractice

Episode 10: Myopia Control With Dr. Cary Herzberg

Learn everything you need to know about myopia control in your practice and developing a big-time Orthokeratology mindset.


In This Episode:

[4:05] Dr. Herzberg’s Background In Optometry

[10:50] The Countries That Have Fellows In The AAOMC

[12:10] How To Go From A Sleepy Practice To The World Stage

[17:05] Why Myopia Control Is Important

[19:30] What Mentality You Should Have To Start Myopia Control In Your Practice

[23:00] Ramping Up The Business Model Of Ortho-K

[24:40] Do You Need To Be Part Of The Indian Or Chinese Population To Develop A Big Time Ortho-K Practice?

[31:55] After You Make The Initial Sale, How To Make Sure Both Patient And Practice Are On The Same Page

[42:20] The Strong Age Ranges For Ortho-K

[43:20] The Next Generation Of Tools For Myopia Prevention

[46:30] When Should You Intervene, And How Forceful Should You Be?

[51:30] How To Manage Your Time To Make A Successful Practice


About Dr. Cary Herzberg:

Dr. Cary M. Herzberg has been in practice for more than forty years in the Aurora, Illinois community and hails from a three-generation Optometric family. Dr. Herzberg is an active participant in the eye care community providing lecturers, articles and technical consultation to the contact lens industry, and has been an FDA investigator on overnight Orthokeratology lenses. As an expert, he has given testimony on the dangers of extended viewing of computer terminals before the Occupational Safety and Health Administration. Dr. Herzberg specializes in and has lectured on the subjects of pediatric optometry, computer vision, behavioral vision, Orthokeratology, and corneal scleral lens design. Dr. Herzberg is a board member of the Gas Permeable Lens Institute (advisory position), the Orthokeratology Academy of America (founder/president/board member/fellow), International Academy of Orthokeratology (founder/president/board member/fellow) and former board member and president of the National Eye Research Foundation.


Marketing Tips For Myopia Control In Your Practice

Should you shoot videos that explain what myopia control is and not rely on boiler-plate videos provided by vendors? YES!

Video speaks with compassion and heart and educates on levels people understand. People want entertainment value today in everything they see online. If you don’t have videos on your website, you are really missing out! People are watching video today and not reading. They want to see authenticity and not big corporate branded videos:

😎 Here’s an example of a simple video explaining the ortho-k process and why parents should be concerned about myopia.

Should you be writing blogs about myopia control and orthokeratology so Google ranks you as the authority on those topics in your local market? YES!

No matter how great you are at your profession, the internet does not care or know unless you tell it. You have to write content that the Google robots can read so they can start ranking you on the 1st page of searches. Ever heard of search engine optimization (SEO)? Read on…

Click here to see an example educational ortho-k blog that is patient facing

Getting people to your website is simple. You must have content you wrote or recorded on video! However, it’s not easy writing and recording video as this takes time and planning outside our very busy days in the practice. The rewards are tremendous though when people visit your website and then convert to patients in office.

Guide to rank better on Google searches through the use of SEO:
https://neilpatel.com/what-is-seo/

It’s a long term strategy that you cannot buy. You must put in years of work for it to pay dividends. There’s no better time to start than now. Eye care professionals are dinosaurs when it comes to internet advertising and attracting financially stable patients. Don’t feel like you will never win the battle of gaining traction on online searches because you are late to the game. The amount of quality writing and video about eyecare is really lacking in the consumer / patient education space. Also, the science and methodology of myopia control and other topics change every few years so you can always provide more relevant up-to-date info.

All those website companies you see at eyecare conferences who sell you monthly internet packages and build you a basic website are not doing you any good. It’s all boilerplate content and Google recognizes this as inauthentic and provides no educational value. Next time you think about buying marketing services, don’t just buy Adwords or Facebook Ads and wonder why they don’t work. When people arrive on your website they want something to read about, not just a sales pitch.


Are you handing out boring brochures or giving patients digital resources to read about your myopia control program? Make sure to spend the time to develop your digital education assets from scratch to post on your website.

Here’s an example of a patient resource you should have. Click the picture below to download E-book.

Download book about orthokeratology


AAOMC

National Eye Research Foundation

oaadoc@gmail.com