Medical

Episode 11: Ortho-K: Supercharge Your Practice With Dr. Nick Despotidis

Learn the best ways to supercharge your practice focused solely around ortho-k.


In This Episode:

[4:30] Dr. Despotidis’s Journey Into Myopia Management

[15:30] What Is Ortho-K Today?

[19:20] From Acquiring A New Patient Through The Sales Process And The Follow Up Care

[26:10] External Marketing Efforts: Yes Or No?

[34:20] Dealing With Rejection As A Part Of Business: Supercharge

[40:50] The Profitability Aspect Of Ortho-K

[48:00] Step One To Starting Myopia Management

[53:40] The Role Of Referrals

[57:40] Different Lenses For Myopia Management


About Dr. Nick Despotidis:

It was his children’s need for eyeglasses at very young ages that sparked his passion to investigate and address the growing number of children requiring eyeglasses. He’s the lead author of the book My Children Are Nearsighted Too. “Dr. D” (as his patients fondly refer to him) has been practicing optometry for over 30 years and brings a heightened level of compassion to every child in his care. He was invited to speak at TEDx AsburyPark—to share his passion, “A Childhood Disease Worth Preventing.”


Important Links:

Dr. Despotidis’s book

SuperchargeYourPractice

Episode 10: Myopia Control With Dr. Cary Herzberg

Learn everything you need to know about myopia control in your practice and developing a big-time Orthokeratology mindset.


In This Episode:

[4:05] Dr. Herzberg’s Background In Optometry

[10:50] The Countries That Have Fellows In The AAOMC

[12:10] How To Go From A Sleepy Practice To The World Stage

[17:05] Why Myopia Control Is Important

[19:30] What Mentality You Should Have To Start Myopia Control In Your Practice

[23:00] Ramping Up The Business Model Of Ortho-K

[24:40] Do You Need To Be Part Of The Indian Or Chinese Population To Develop A Big Time Ortho-K Practice?

[31:55] After You Make The Initial Sale, How To Make Sure Both Patient And Practice Are On The Same Page

[42:20] The Strong Age Ranges For Ortho-K

[43:20] The Next Generation Of Tools For Myopia Prevention

[46:30] When Should You Intervene, And How Forceful Should You Be?

[51:30] How To Manage Your Time To Make A Successful Practice


About Dr. Cary Herzberg:

Dr. Cary M. Herzberg has been in practice for more than forty years in the Aurora, Illinois community and hails from a three-generation Optometric family. Dr. Herzberg is an active participant in the eye care community providing lecturers, articles and technical consultation to the contact lens industry, and has been an FDA investigator on overnight Orthokeratology lenses. As an expert, he has given testimony on the dangers of extended viewing of computer terminals before the Occupational Safety and Health Administration. Dr. Herzberg specializes in and has lectured on the subjects of pediatric optometry, computer vision, behavioral vision, Orthokeratology, and corneal scleral lens design. Dr. Herzberg is a board member of the Gas Permeable Lens Institute (advisory position), the Orthokeratology Academy of America (founder/president/board member/fellow), International Academy of Orthokeratology (founder/president/board member/fellow) and former board member and president of the National Eye Research Foundation.


Marketing Tips For Myopia Control In Your Practice

Should you shoot videos that explain what myopia control is and not rely on boiler-plate videos provided by vendors? YES!

Video speaks with compassion and heart and educates on levels people understand. People want entertainment value today in everything they see online. If you don’t have videos on your website, you are really missing out! People are watching video today and not reading. They want to see authenticity and not big corporate branded videos:

😎 Here’s an example of a simple video explaining the ortho-k process and why parents should be concerned about myopia.

Should you be writing blogs about myopia control and orthokeratology so Google ranks you as the authority on those topics in your local market? YES!

No matter how great you are at your profession, the internet does not care or know unless you tell it. You have to write content that the Google robots can read so they can start ranking you on the 1st page of searches. Ever heard of search engine optimization (SEO)? Read on…

Click here to see an example educational ortho-k blog that is patient facing

Getting people to your website is simple. You must have content you wrote or recorded on video! However, it’s not easy writing and recording video as this takes time and planning outside our very busy days in the practice. The rewards are tremendous though when people visit your website and then convert to patients in office.

Guide to rank better on Google searches through the use of SEO:
https://neilpatel.com/what-is-seo/

It’s a long term strategy that you cannot buy. You must put in years of work for it to pay dividends. There’s no better time to start than now. Eye care professionals are dinosaurs when it comes to internet advertising and attracting financially stable patients. Don’t feel like you will never win the battle of gaining traction on online searches because you are late to the game. The amount of quality writing and video about eyecare is really lacking in the consumer / patient education space. Also, the science and methodology of myopia control and other topics change every few years so you can always provide more relevant up-to-date info.

All those website companies you see at eyecare conferences who sell you monthly internet packages and build you a basic website are not doing you any good. It’s all boilerplate content and Google recognizes this as inauthentic and provides no educational value. Next time you think about buying marketing services, don’t just buy Adwords or Facebook Ads and wonder why they don’t work. When people arrive on your website they want something to read about, not just a sales pitch.


Are you handing out boring brochures or giving patients digital resources to read about your myopia control program? Make sure to spend the time to develop your digital education assets from scratch to post on your website.

Here’s an example of a patient resource you should have. Click the picture below to download E-book.

Download book about orthokeratology


AAOMC

National Eye Research Foundation

oaadoc@gmail.com

Episode 8: Dry Eye Exposed With Dr. Art Epstein


Learn everything from what makes a successful dry eye clinic to the future of dry eye in optometry with the help of Dr. Art Epstein.

In This Episode:

[4:10] What Makes A Successful Dry Eye Clinic

[10:50] How To Incorporate Dry Eye Care The Smart Way

[17:40] How To Get The Message Out So Patients Can Be Educated

[33:10] Doing The Right Thing For Your Patients While Making A Profit

[41:40] How To Coach Your Staff To Be Prepared For Dry Eye Patients

[43:50] How To Approach A Patient With Nubs

[50:20] Patancy Before And After A Meibography

[56:00] What To Prescribe To Patients For Them To Continue Their Care At Home

[1:10:30] The Future Of Dry Eye In Optometry


About Dr. Art Epstein:

Dr. Arthur B. Epstein is a native New Yorker who grew up in the Bronx, NY; later moving to Great Neck on Long Island, NY. He now resides in Phoenix, Arizona. Dr. Epstein graduated from the City College of New York, CUNY, with a B.S. in psychology and received an O.D. degree from the State University of New York, State College of Optometry where he also served as the college’s first resident in ocular disease.

Dr. Epstein heads the practice’s Dry Eye – Ocular Surface Disease Center and serves as its Director of Clinical Research. He is a Fellow of the British Contact Lens Association, a Distinguished Practitioner of the National Academies of Practice, a Fellow of the American Academy of Optometry, a Full Member of the International Society of Contact Lens Specialists and a Diplomate of the American Board of Certification in Medical Optometry. He is also a member of the American Optometric Association, the AOA Contact Lens & Cornea Section, the Arizona Optometric Association, the Tear Film and Ocular Surface Society (TFOS), the Association for Research in Vision and Ophthalmology (ARVO) and served as a founding Board member of the American Optometric Society, and founded and currently serves as President of the American Board of Clinical Optometry.

Listed by Optometric Management as among the most influential in optometry, Dr. Epstein is a sought after speaker, having presented more than 1000 invited lectures on a variety of eye care topics in the US and throughout the world. He is also a prolific author with many hundreds of articles, scientific papers and book chapters published. He is a Contributing Editor for Review of Optometry and Executive Editor of Review of Cornea and Contact Lenses. He founded, and serves as Chief Medical Editor of Optometric Physician™, the first E-Journal in optometry. Dr. Epstein serves on the Editorial Board of Eye and Contact Lens: Science & Clinical Practice and is a reviewer for numerous clinical and scientific journals in the eye care field. He is a consulting expert for AllAboutVision.com’s Dry Eye and Keratoconus sections, where he answers patients’ questions about treatment options. Dr. Epstein was recently appointed to the prestigious Dry Eye Workshop II (DEWS-II).

Active in the profession, Dr. Epstein is a Past Chair of the Contact Lens & Cornea Section (CLCS) of the American Optometric Association and a founder and past President of the Optometric Dry Eye Society. He led and was a primary strategist of the American Optometric Association’s response to the international Fusarium keratitis outbreak and was frequently quoted in news media throughout the world including an appearance on Good Morning America. As Chair of the CLCS he spoke before the US Congress regarding contact lens safety. Dr. Epstein’s schedule can be hectic as he travels well over 100,000 miles a year in the US and abroad.


Connect with Dr. Epstein and Important Links:

Check out Dr. Epstein’s practice at phxeyecare.com

The most current dry eye study: https://www.tearfilm.org/public/TFOSDEWSII-Executive.pdf

Blogs to begin learning dry eye from a patient perspective:

Episode 3: Dr. Gulani—The DaVinci of Eyes


Perform in your practice like a rockstar and practice medically to the highest level achievable.

In This Episode:

[6:03] Dr. Gulani’s beginnings as an entrepreneur.

[7:30] Key principles in attracting the perfect clientele.

[10:25] How a superstar functions during the day. 

[12:05] How to get as many surgery patients as you can.

[15:10] How to handle patients that need expensive treatment but don’t have the money.

[18:20] The symbiotic relationship between ophthalmology and optometry.

[21:40] Learn the importance of referrals.

[24:45] How to handle people who don’t want to wear contacts.

[28:25] The KLEAR system in action.

[36:15] The problems stopping a higher level of eye care.

[43:00] How to make the surgeon the center of the process- the importance of the comfort of the surgeon.

[46:50] Staff involvement in creating the perfect patient experience.

[59:35] Should you take medical insurance?

[1:11:30] Dr. Gulani’s exit strategy.


About Dr. Gulani:

Dr. Arun Gulani is a world renowned eye surgeon. Former Chief of Cornea and Refractive Surgery at University of Florida, he is the founding Director and Chief Surgeon of the internationally famous, Gulani Vision Institute in Jacksonville, Florida-USA.

Listed in FORBES (goldline research) among Top Ten Laser Vision Surgeons in the USA and as one of the most famous eye surgeons in the world with a global clientele, Dr.Gulani is internationally reknown for his inventions, ground-breaking, innovative surgical techniques and publications, Dr.Gulani is a Master Surgeon, Teacher, Award Winning Inventor and Author who travels the world on invitation to share his passion.

Fondly known by colleagues as the “da Vinci” of eye surgery for his artistic surgical skills, “Man of Vision” for his relentless pursuit of “Vision beyond 20/20” and “Dr. GQ” for his immaculate dress sense and fashion, he lends elegance and artistry to eye surgery leading him to invent the Super-specialty of “Corneoplastique™” to raise Eye surgery itself to an ART.

With his “High Tech”- “High Touch” approach, he has revolutionized the doctor-patient relationship providing personalized care for every patient challenging the very business model prevalent in the world of medicine today

Super-specialized in Advanced LASIK, Custom Corneal and Premium Cataract surgery, Dr.Gulani has uniquely woven the full spectrum of Kerato-Lenticulo-Refractive Surgery to Custom Design a specific surgical plan for each patient individually and is always among the First in the world to introduce new technologies, techniques and protocols as a consultant to patients, eye surgeons and the eye care industry itself.

With an eye of an Artist and a Passion to help people see, he has turned Jacksonville, Florida into the Vision destination for the world.


Connect with Dr. Gulani:

GulaniVision.com