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The Master Guide to Get Optometry Medical Referrals from Primary Care Physicians, Pediatricians, Urgent Care Clincs, and other MDs

PCP (and Endocrinology) referred patients are worth far more than the typical optometry customer!   Medical referrals mean higher dollar value, repeat visits and patient loyalty.             What’s The #1 Reason Optometrists Get A Miniscule Amount of Medical Referrals From MD/DO Physicians? Most people think they are glasses and contact …

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Top Ten Independent Luxury Eyewear Lines

There’s a major trend in the optometry and optical world to drop manufacturers like Luxottica, Safilo, Kering, Marchon, De Rigo REM, and more who make mass-market eyewear. The designs, quality, and styles just don’t excite our patients and customers anymore! People want to shop at opticals that really offer unique frames and support smaller brands …

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Why You Need To Hire and Train A Scribing Tech–From a Former Tech Point of View

  Hi, my name is Erika and you have absolutely no clue who I am. I did, however, use to work at Brill Eye Center as a tech and thought that giving my perspective as an outsider could help you see what I saw…because, you know…sometimes our blinders are on when we’re used to what …

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Why You Should Buy An Edger and Do In-Office Finishing For Your Optical

  Why You Should Buy An Edger and Do In-Office Finishing For Your Optical The robot that grinds lenses in your in-office laboratory is a profit generating capital piece of equipment.  It might seem intimidating to learn how to program a machine to cut a pair of lenses to the exact shape of a frame …

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