Colorblindness and Enchroma Lenses

On this episode we are going to interview Mark Mattison-Shupnick and Kent Streeb of Enchroma, EnChroma is the maker of cutting-edge lens technology and eyeware for color blindness. We are going to talk about the origin of Enchroma, why color vision is important, who is eligible to be an EnChroma partner and many more in this episode of Eyetrepreneur.

In This Episode:

[3:48] Guests introduction.
[8:17] Origin of EnChroma.
[11:42] Manufacturing process.
[13:32] Why color vision is important?
[20:53] The ishihara test.
[23:06] The farnsworth d-15.
[32:26] EnChroma’s business model.
[38:48] Cataract formation.
[47:16] Commonly asked questions about the product.
[1:00:40] Who is eligible to be an EnChroma partner.
[1:04:03] Enchroma color accessibility program.

About The Guests:


Mark Mattison-Shupnick

VP, Business Development

Master optician, Mark Mattison-Shupnick, is a member of the board of directors for EnChroma, Inc. and a veteran optical industry consultant. As an expert in ophthalmic optics, Mark has participated in the design and production of new lens materials, designs and treatments as well as develop technical marketing and training materials for optical professionals. He is a recipient of the Beverly Myers Award for Education from the National Academy of Opticianry, and is a regular contributor to industry publications like 20/20 Magazine and Vision Monday. Mark shares his decades of expertise in lectures around the country and world.


Kent Streeb

Director of PR & Partnerships

To EnChroma, Kent Streeb brings 20 years of experience in marketing, public relations and copywriting helping companies in technology, healthcare, utility-scale solar, non-profit and manufacturing. He has worked with organizations such as The Centers for Disease Control and Prevention (CDC), VMware, NETGEAR, HopeLab, Pangaea Global AIDS Foundation, Zamzee, Palo Alto Networks and Pittsburgh Center for the Arts. He served in the Peace Corps in West Africa working in rural healthcare and community development.

Kent has successfully generated positive exposure, and driven sales, for organizations charting new ground in fields such as ‘games for health,’ incentivized activity meters to combat childhood obesity and others. He drives EnChroma’s media strategy, marketing partnerships, events and marketing for retailers.











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