In This Episode:
Opticals can easily drive 50% or more of an optical’s revenue. Optical educational for staff can be the key to success in staying abreast of sales techniques, technical knowledge, and staying motivated. Doctors invest lots of money in medical equipment, but many times overlook the cash infusion it takes to properly train staff and carry the right product assortment of frames.
Optical has relied on corporate frame and lens companies to provide education, but this obviously is not sustainable since these companies are now competing against small ECPs.
This episode with Kayla Ashlee of www.bespexy.com focuses on showing opticals the importance of frame inventory management (keeping things profitable and smooth) and on-boarding education for new optical hirees. Now, this isn’t your typical boring math-infused and marketing crap you get from everyone else.
Spexy provides video-based content that’s entertaining, engaging, and relevant. Plus, the online educational platform has a guided learning e-course that managers and owners can access to track learning
The optical resource is subscription-based, affordable and with no contracts.
About Kayla Ashlee:
In 2006 Kayla stepped into optical and has sought out ways enhance the magic of our industry ever since. Finding a passion for optics as an optician, she began incorporating her business and marketing education into her love of optics. Developing as business consultant for multiple opticals, she created a unique tool for maximizing the profitability of frame boards. She was asked to work for a lens distributor and used her skills as a speaker to solidify partnerships with the independent opticals they serviced. This expanded her skillset to making a difference in the Northwest United States.
The next step needed to be something big! This is when she joined forces with SPEXY. Sharing the belief that the independent can do more, if they just had access to it. Since uniting with SPEXY she has patented her frame board creation. She has become an international optometric speaker. She has created an online portal for opticals to access education. Most importantly, she has empowered independent opticals to think about our eye-world differently.
Kayla lives in her home state of Idaho, where she and Rook have built a beautiful home for their family in downtown Boise. There, they are surrounded by fantastic friends that have helped them to grow and loads of family that keep them busy and have supported their adventures from the beginning.
Connect with Kayla at kayla@beSPEXY.com or at (929) 777-5817