How much do you really know about the optical labs that all want to “partner” with you? Are you trying to establish your brand in the marketplace? Janet Benjamin of Laramy-K Optical takes a deep dive into this as well as many other topics that will certainly help you and your practice get to the next level. Enjoy!
In This Episode:
[3:16] How should you really choose a lab?
[5:46] What does “partnership” mean to big optical?
[10:06] Choosing a real partner when it comes to labs.
[11:54] Why proximity from your office to the lab does not matter.
[18:15] Establishing your brand in the marketplace instead of relying on others.
[27:22] How to get unstuck.
[39:28] Scams that go on in optical labs.
About The Guest:
Janet Benjamin, is the owner and president of Laramy-K Optical. Janet has been in the business of making the impossible happen in optics for 46 years. Together with her now-deceased husband, Jack Benjamin, she has been at the head of two cutting edge independent optical laboratories that have pushed the boundaries of lens surfacing with the help of an amazing team.
“People are what make the difference here, both in the lab and the customers we serve,” said Janet. “I have seen many changes over the decades in the optical field, from technology advancements to corporate buyouts, and I’ve made it her goal to continue doing business the way I have her whole life: breaking rules with independence, innovation, and heart. It is important for us to have real relationships with our customers because if you truly know your customer, you can serve them better.”
If you ever call Laramy-K, you will notice the difference in customer service from pretty much anywhere else. Janet is always there to talk to people personally and spends most of her days answering customer questions and solving problems to help their patients see the best they possibly can.
Independence in the optical industry is Janet’s passion. She has many times called Laramy-K “fiercely independent,” and in addition to serving mainly independent opticians and practices, she also supports independent vendors. The majority of the work that comes through her lab is done using products from these vendors. She strives to provide the very best products, from digital progressives, to anti-reflective and mirror coatings, to simple, high-quality standard surfacing, all out from under the thumb of the “big guys.” Janet can answer questions, calculate formulas, deliver top-notch lenses, paint her nails and throw out some snark, all while running her business like a boss. Because she is the boss…The Independent Optical Boss.
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Check out the first part of this episode!