New and Changing Business Models | Dr. Jeffery Sonsino and Andy Barrow

Online contacts, direct to consumer business, internet refractions, managed care vision buying into retail. What the heck is going on? Dr. Jeffrey Sonsino and And Barrow of a new startup called Eyeris are making a safe place for optometrists to practice. Get ahead of the game now!

In This Episode:

[3:40] The backgrounds of both Dr. Jeffery Sonsino and Andy Barrow

[16:42] How is their approach to eyecare changing?

[20:50] State and national organizations and how they work with optometrists.

[26:28] Bad players tactics.

[29:56] Where are the industry supporters for general eyecare?

[39:26] Good players and good tactics like Eyeris.

[47:24] How has the patient finder worked so far?

About The Guests:

Andy Barrow-

A kickstarter with over 20 years in senior executive management, 10 of which were in the top seat of creative and innovative companies within tech, health & wellness, sports & entertainment.
A people-loving, passionate, self-motivated leader – revered for an obsessive level of detail and driving a companies brand deep into the hearts of its people and teams. Known for bringing order, guidance and stability to fastgrowth companies amid the beautiful chaos of the start-up environment. Start-up experience is wide and includes having raised almost $20M in funding. The last 6 years have included taking 3 startups from concept to profitability, two of which were in the Health and Wellness space. Outside of the startup world, I have had my own TV Show on ABC and built a division monetizing IP for an applied-futurism firm on Madison Ave, NYC. 4 years at that agency resulted in consulting at a C-Suite Level for the likes of Coca Cola (Japan), Bayer, The USPS, Allergan, CITI Bank, Campbells and the NFL. Proficient in every aspect of business and product development cycles – from ideation to execution, including, product design (hardware, software and CPG), overall consumer strategies, branding and entry to market. Accomplished in all aspects of strategic operations including: formulating business models, building exceptionally effective teams, formulating disruption strategies resulting in real impact, defining and implementing process and procedures, all with a laser-focused vision and supported by a high level of fiscal acumen.

Dr. Jeffery Sonsino-

Jeffrey Sonsino is a doctor of optometry and a partner in a high-end specialty contact lens and anterior segment practice in Nashville, Tennessee. For over 12 years, he was on the faculty at Vanderbilt University Medical Center’s Eye Institute. Dr. Sonsino is residency trained in cornea and contact lenses and has dedicated his career to the field of contact lenses. On the national leadership level, he is a Diplomate in the Cornea and Contact Lens Section of the American Academy of Optometry (AAO), an executive board member of the Healthcare Alliance for Patient Safety, past-chairman of the American Optometric Association’s (AOA) Contact Lens and Cornea Section, a charter member of the Society of Eye Care Specialists (SECS), a fellow of the Scleral Lens Education Society, and board certified by the American Board of Optometry (ABO). On the local level, he is past president of the Middle Tennessee Optometric Association. In the past few years, he has been awarded the 2017 Gas Permeable Lens Institute (GPLI) practitioner of the year, the 2017 AOA’s Advocate of the Year, and the 2018 Optometrist of the Year by the Tennessee Optometric Association. While at Vanderbilt, he authored multiple patents and launched a low vision company, LVR Technology, aimed at improving the quality of life in patients with macular degeneration and other blinding eye diseases. His strengths in the field of optometry are in clinical competency, leadership of the profession, advocating for a stronger doctor/patient relationship on the national scale, and knowing just about everyone in the contact lens field.



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