Have you ever heard of lean theory? It’s the concept of keeping a business super lean by employing tools and …

We all heard the news, Vision Service Plan (VSP) is making yet another change to screw eyecare professionals. Most providers …

Managing an optometry practice is like managing a clothing department store like Nordstrom, Bloomingdales or Dillards. There’s a lot of …

I probably cleaned my room a total of 10 times in my childhood. I had a great mother, but she …

How to sell more expensive eyewear We all want to be more profitable as optometrists and opticians. We know competing …

It’s a no-brainer the receptionist may just be the most important staff member in your office. They control the appointments …

    Let’s talk about the diversity of eyewear. There are 16,000 independent optometry offices in the United States. I’m …

We all know that GOOD healthcare is expensive.  There’s plenty of eye care places to get in-and-out in 10 minutes …