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japanese eyewear manufacturing

Japanese Eyewear Manufacturing: Everything You Need To Know from Start to Finish

    How did Japan end up making eyewear? Production of eyewear in Japan was traditionally done in Tokyo and …

toxic work environment

Preventing A Toxic Workplace In Optometry Practices

  I used to think that women were the sole drama creators in the workplace, but boy is that far …

medical-referrals

The Master Guide to Get Optometry Medical Referrals from Primary Care Physicians, Pediatricians, Urgent Care Clincs, and other MDs

PCP (and Endocrinology) referred patients are worth far more than the typical optometry customer!   Medical referrals mean higher dollar …

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Top Ten Independent Luxury Eyewear Lines

There’s a major trend in the optometry and optical world to drop manufacturers like Luxottica, Safilo, Kering, Marchon, De Rigo …

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Online Scheduler, Patient Forms, and Appointment Reminder Communication Software for Optometrists

Do you use Weave, Solutionreach, or something else for patient communications? There’s a new software player in town DOING WHAT …

You call the shots, baby!

Discontinued Eyewear: Where To Buy, How To Buy, and How To Sell

The reason to buy discontinued eyewear is a no brainer…PROFITS. Get a 6x+ margin compared to the traditional 3x. However, …

leave the tech work to the tech!

Why You Need To Hire and Train A Scribing Tech–From a Former Tech Point of View

  Hi, my name is Erika and you have absolutely no clue who I am. I did, however, use to …

failure

Best Software Tools for Optometry Practices in 2021

Have you ever heard of lean theory? It’s the concept of keeping a business super lean by employing tools and …

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Make Big Money, Still Take Vision Plans

We all heard the news, Vision Service Plan (VSP) is making yet another change to screw eyecare professionals. Most providers …