Sell Contacts Online | E-Commerce Tools For Your Practice

Are you a young practitioner and interested in selling contacts online?
Is there money in selling contacts online and what are the benefits? All that and more is answered on this episode of Eyetrepreneur.

In This Episode:

[5:57] Guests introduction.

[10:10] The state of online contacts.

[12:22] Contact lens market.

[15:06] Benefits of selling contact lenses online.

[20:48] Comparing prices.

[24:04] Online selling tools that failed and what to do better.

[26:00] The workflow of seeing a patient for contact lenses

[32:04] Reorders.

[35:24] Thoughts on subscription service and autoship method.

[42:18] Logistics.

[51:50] Advice for young practitioners.

About The Guest:


Brianna Rhue, OD

Dr. Rhue is a native of Colorado Springs, Colorado. She earned her undergraduate degree from the University of Arizona in Tucson and went on to receive her Doctorate of Optometry at Nova Southeastern University in 2009. She then completed her Residency Training at the prestigious Bascom Palmer Eye Institute, where she focused on the diagnosis and management of ocular diseases such as glaucoma, diabetic eye care and diseases of the cornea. Throughout optometry school, Dr. Rhue donated her time and services to optometric missions, providing eye care to under-served populations in Peru, Trinidad, and Guatemala.

In 2019 Dr. Rhue was awarded the FAO Local Society Member of the Year and serves as the President of the Broward County Optometric Association.

Dr. Rhue now resides in Florida and has made the Sunshine State her home with her husband. She is an active member of the Broward County Optometric Association, Florida Optometric Association and American Optometric Association. She specializes in ocular disease and contact lenses. Her personal interests include tennis, golf, yoga and traveling.


Jennifer Tabiza, OD

Jennifer Tabiza, OD, is a trusted optometrist who offers exceptional care to her patients in the Westchester neighborhood of Los Angeles, California. She has an esteemed reputation and a trenchant ability to diagnose and treat numerous patient concerns. Dr. Tabiza relies on her extensive knowledge and current technologies to help patients of all ages with vision correction and complex eye disease concerns. Her practice, Westchester Eyecare Center, is a preeminent optometry center in the LA area.

After earning her undergraduate degree in biochemistry from the University of Massachusetts Amherst in Amherst, Massachusetts, Dr. Tabiza went on to complete her Doctor of Optometry from the College of Optometry at Nova Southeastern University in Fort Lauderdale, Florida.

Throughout her career, Dr. Tabiza has gained extensive experience in pediatric eye care, contact lenses, and glaucoma management. She has demonstrated success in helping patients with a wide range of eye issues. She holds a particular interest in contact lens fittings and ocular surface diseases, such as dry eye.

Dr. Tabiza maintains professional affiliations with the College of Optometrists in Vision Development, Optometric Extension Program, the American Optometric Association, and the INFANTSeeĀ® program. She continues her training and education regularly to stay up-to-date on the most current research.

Fluent in English, Spanish, and Farsi, Dr. Tabiza enjoys talking with patients who may sometimes struggle with language barriers. Dr. Tabiza is known for dedicating time to her patients and ensuring they receive the necessary guidance to manage chronic eye problems.




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