frame design

Optical Lady Bosses | Autianna Wilson + Anissa Laval | Knowing Your Worth, Asking For Raises, and Indie Eyewear Tips


In This Episode:

There’s nothing sexier than a woman that knows optics and fashion. These two ladies, Anissa Laval and Autianna Wilson are crushing the optical game on all fronts.

Here’s what we talk about:
1. Knowing your worth
2. How to ask for a raise
3. How to find mentorship
4. Women in optical
5. What is independent eyewear?
6. Social media hacks for optical

This podcast was recorded on June 25, 2019 at The After Party, a regional independent eyewear event.


About Autianna Wilson:

Dedicated to her line of work as an optician, Autianna Wilson is the Optical Goddess. Known for her exceptional skill in frame selection, lens knowledge and uncensored honest opinions on eyewear/fashion, she is killing the game. Autianna enjoys independent, avant garde, eyewear designs and is always on top of what’s trending. She is most recognized for her wide selection of selfies x glasses and eclectic style. Outside of her life in the optical industry, Autianna is passionate about plus-size fashion, makeup and being an inspiration to all, to keep going – stay motivated and live out what you desire!

About Anissa Laval:

Info to come…

 



Important Links:

The After Party (check out North America’s finest regional trade show)

The After Party on Instagram

OpticalGoddessLife.com

Check out Anissa and Autianna on Instagram!

Episode 23: Spectacle Lens Business Revealed With Daniel Crespo, CEO of Indizen Optical Technologies

In this episode of Eyetrepreneur, Daniel Crespo takes a deep dive into the lens business and technology; with a background as a physicist, he brings a unique perspective to eyewear. Enjoy!


In This Episode:

[4:05] Daniel Crespo, and how he became CEO of IOT.

[10:30] Why freeform lenses are different.

[14:15] Putting freeform lenses into action.

[15:25] How an optical technology company is different from traditional lens companies.

[17:25] What makes a cheap lens cheap and an expensive lens expensive.

[25:50] How should an optician choose the right lens for the right scenarios?

[30:55] Exciting efforts surrounding photochromic.

[39:00] Myopia prevention lens.

[41:10] What private label means in the industry today.

[48:40] IOT sharing their research.

[56:00] The new space of electronic eyewear.

[1:00:20] In-office manufacturing of lenses.

[1:01:00] Where will the lens world be five years from now?

 


About Daniel Crespo:

Daniel Crespo grew up in Madrid, Spain. He is a graduate of the University of Complutense of Madrid where majored in physics and went on to receive his PhD in Optics with a focus on optical metrology. Dr. Crespo was the founder of several software companies dedicated to mathematical simulation. In 2005 he co-founded Indizen Optical Technologies (IOT) along with University of Complutense professors Dr. Jose Alonso and Dr. Juan Antonio Quiroga. Dr. Crespo has been the president and CEO of IOT from the beginning. He currently resides in California, USA with his wife and three daughters.


Important Links:

Reach out to Daniel and his team at info@iotamerica.com

Check out IOT’s website!

Order the new book Modern Ophthalmic Optics

 

Episode 22: How To Fit Frames with Alexandra Peng

In this episode of Eyetrepreneur, Alexandra Peng takes a deep dive into the fitting of eyewear and all of the challenges associated with it. Enjoy!


In This Episode:

[5:55] How Alexandra first got into eyewear.

[08:10] The basics of fitting eyewear.

[19:35] Helping people with self frame selection.

[26:50] Alleviating fitting challenges.

[33:00] The next type of challenging fit you must overcome.

[53:15] Establishing your presence as an optician.

 


About Alexandra Peng:

Alexandra Peng Charton is a veteran of the industry, spending more than 20 years designing and producing eyewear for global brands. However, despite helping countless clients find the perfect eyewear to match their needs, there was one person she could never find the right frame for: herself.

So, with her vast knowledge of the eyewear industry and firsthand experience with difficulty finding well-fitting glasses, she started TC CHARTON in 2009 – the first North American brand that focuses solely on making distinctive, beautiful eyewear for Asians.

The brand was designed to accommodate higher cheekbones, lower nose bridges and other ethnic features that make conventional eyewear impossible or uncomfortable to wear. With over a hundred different frames to choose from, the wearer can have a great fit without having to compromise on style and luxury.

Alexandra is constantly studying faces wherever she goes, always on the lookout for her latest muse. Each style is crafted to fit the features of people that she has met in her travels, and the finished product even shares the name of the person that inspired them.

TC CHARTON was created foremost to fit Asian features, however the multitudinous styles available in the collection appeal to people of many other ethnic backgrounds, and they are finding that TC CHARTON eyewear fits them fabulously.



Important Links:

PrologueVision.com

TC-CHARTON.com

Episode 20: Creating an Eyewear Brand from Scratch with Shaun Paterson

In this episode of Eyetrepreneur, Shaun Paterson shares his journey to creating his own eyewear brand with only a business background.


In This Episode:

[5:50] Shaun’s journey into eyecare.

[13:29] Becoming an entrepreneur.

[17:34] Shaun’s goal for his brand.

[20:14] Avoiding some struggles of wholesale frame selling.

[28:46] Getting PR and looking good distributing your message.

[31:04] Questions that ECP’s might have.

[35:58] How Shaun found the right people to manufacture his designs.

[45:50] What’s phase two for Shauns and the independent eyewear movement?

[49:30] The marketing wholesalers need to do.

[55:22] Should you design yourself, or outsource the designing?

[1:04:06] What’s an Italian frame, and what is an Italian frame made in China?


About Shaun Paterson:

Shauns is a California based design label founded by Shaun Paterson in 2011.

Shauns seeks to redefine California style while challenging the notion of what luxury should really stand for.

Shauns products are designed in California and produced in family-owned workshops in Italy.

Shauns aims to celebrate the human capacity in every aspect, from the artisanal way each product is produced, to a deeply rooted social mission that allows Shauns to help mobilize the visually impaired, one pair of glasses at a time.

Shauns philosophy is caled “soulful luxury.”


Important Links:

ShaunsCalifornia.com

Connect with Shaun at (844) 742-8672 or sales@shaunscalifornia.com

Episode 15: Virtual Try-On Eyewear and E-Commerce Opportunities with Kevin Hundert

Get a behind the scenes look into the creation of eyewear in factories, along with consumers’ reactions to purchasing frames online, the omni-channel approach Ditto is developing, and so much more.


In This Episode:

[2:55] The Hundert family tradition of eyewear.

[7:08] Key pearls from working in an eyewear factory in China.

[10:40] Kevin’s life after the factory.

[12:54] How customers responded to buying frames online.

[16:38] The omni-channel approach Ditto is developing.

[19:40] The next generation of virtual try on.

[21:58] The procedures and purpose of Ditto.

[27:00] What Ditto is doing to get involved with beta testing and implementing into real-world applications.

[37:45] What should brick and mortar stores be doing online today to make sure their brands stand out?

[42:05] The future of what opticals should be selling online.

[45:20] How do you differentiate between what’s quality and what’s not with online eyewear?

[50:35] Will Amazon be a player in the online eyewear industry?

[51:55] Will there be a barrier of entry for ECP’s?

[54:55] What to get excited about in the near future.


About Kevin Hundert:

Kevin Hundert is currently the Business Development Manager at Ditto.com. The Hundert’s family has been in the industry since the mid ’70s when his grandfather started REM Eyewear, a top manufacturer for the likes of John Varvatos, Converse, Lucky Brand, and more.

In 2013, Kevin launched a direct-to-consumer eyewear brand called Made Eyewear. The company featured an at-home-try-on program similar to that of Warby Parker. The eyewear started at $84 and was quality design and material focused at that price point. Kevin hoped to disrupt the traditional store-bought eyewear model since consumers want easier access to products and more reasonable price points on eyewear. Made Eyewear also worked with ECPs, to help bridge the gap of online and in-store. Made ceased its operations, but it was a learning experience that provided Kevin with tremendous knowledge about the online marketplace for eyewear.

Today, Kevin works to expand Ditto.com which is a company focused on virtual try-on and frame recommendation technology for eyewear retailers.


Important Links:

Ditto.com

Connect with Kevin at kevin@ditto.com