success

Episode 22: How To Fit Frames with Alexandra Peng

In this episode of Eyetrepreneur, Alexandra Peng takes a deep dive into the fitting of eyewear and all of the challenges associated with it. Enjoy!


In This Episode:

[5:55] How Alexandra first got into eyewear.

[08:10] The basics of fitting eyewear.

[19:35] Helping people with self frame selection.

[26:50] Alleviating fitting challenges.

[33:00] The next type of challenging fit you must overcome.

[53:15] Establishing your presence as an optician.

 


About Alexandra Peng:

Alexandra Peng Charton is a veteran of the industry, spending more than 20 years designing and producing eyewear for global brands. However, despite helping countless clients find the perfect eyewear to match their needs, there was one person she could never find the right frame for: herself.

So, with her vast knowledge of the eyewear industry and firsthand experience with difficulty finding well-fitting glasses, she started TC CHARTON in 2009 – the first North American brand that focuses solely on making distinctive, beautiful eyewear for Asians.

The brand was designed to accommodate higher cheekbones, lower nose bridges and other ethnic features that make conventional eyewear impossible or uncomfortable to wear. With over a hundred different frames to choose from, the wearer can have a great fit without having to compromise on style and luxury.

Alexandra is constantly studying faces wherever she goes, always on the lookout for her latest muse. Each style is crafted to fit the features of people that she has met in her travels, and the finished product even shares the name of the person that inspired them.

TC CHARTON was created foremost to fit Asian features, however the multitudinous styles available in the collection appeal to people of many other ethnic backgrounds, and they are finding that TC CHARTON eyewear fits them fabulously.



Important Links:

PrologueVision.com

TC-CHARTON.com

Episode 21: Owning 3 Pearle Visions to Private Practice with Dr. David Grosswald

In this episode of Eyetrepreneur, Dr. David Grosswald shares his optometric  journey through growing a practice, selling a practice with private equity, using the latest technologies to help patients, and so much more. Enjoy!


In This Episode:

[3:24] Dr. Grosswald’s optometric journey.

[7:24] The evolution of Dr. Grosswald’s practice.

[11:51] The three best places to grow in your practice.

[13:21] Why Dr. Grosswald decided to de-franchise.

[16:58] The private equity world.

[23:51] Selling your practice.

[31:37] Addressing the concerns surrounding selling your practice.

[35:30] The reality of total eyecare partners.

[39:26] The cutting edge areas that Dr. Grosswald has used to great effect.

[49:17] Learning about different types of technology.

[1:03:28] What you should be doing to differentiate yourself.


About Dr. David Grosswald:

Dr. David Grosswald is a third-generation native of Atlanta, Georgia. He studied premedical sciences at the University of Georgia from 1984 to 1988. He obtained a Bachelor of Science in Physiologic Optics in 1990 and earned his Doctorate of Optometry from Southern College of Optometry in 1992. Upon graduation, he was employed with a private practice and, ultimately, opened his own practice as a Pearle Vision franchisee in 1998. His franchise practice grew to three locations throughout east Georgia with eventual consolidation in 2014 to single private practice now known as The Eye Center of Conyers, Georgia. In 2018, he partnered with Total Eyecare Partners with the goal of achieving industry-leading, medically-oriented optometric care assisted by their collaborative, group resources.

In the early, developing years of his Conyers, Georgia practice, he had a special interest in better serving patients with the latest diagnostic and practice management technologies. Utilizing these technologies has been a progressive process with the goal of providing more efficient care while assuring a more impressionable experience for the patient. His success in this daily endeavor has been reflective of the tremendous growth and productivity of his practice.

Through the application of these technologies, niche specialties beyond the conventional optometric realm were realized. As a result, Dr. Grosswald developed extensive experience in providing specialty contact lens services with orthokeratology and scleral lens designs. His lens designs are primarily achieved via Wave Custom design software. This permits infinitely adjustable fitting and optical parameters necessary for achieving success with challenging cases. Dr. Grosswald is recognized among the Wave contact lens community as an “opinion leader” and pioneer of lens design concepts. He is a frequent lecturer with the Vision by Design educational symposiums on topics such as Wave custom GP designs and practice management concepts.

With the chronicity of many ocular pathologies and the frequent futility of conventional treatment methods, determining and treating the underlying systemic causes has been Dr. Grosswald’s recent passion. He has become a voracious scholar of functional or integrative medicine and how it applies to managing conditions such as diabetic retinopathy, macular degeneration, glaucoma and other commonly seen ocular conditions resulting from chronic systemic inflammation, vascular insufficiency and immune compromise or excitation. In essence, the goal is to utilize integrative technologies to aid the body’s own ability to make new, energized cells and, thus, heal itself. This goal is assisted by in-office use of photobiomodulation, pulsed electromagnetic therapy, transdermal ozone therapy, and epigenetic analysis.


Important Links:

Check out Dr. Grosswald’s website!

Connect with Dr. Grosswald on Facebook

Give him a call at (678) 758-2184